How do artists, culture funds, or property owners know how many people visit art projects in public space?

The Challenge

The NDSM wharf is an innovative city district in the north of Amsterdam. This former shipyard is home for pioneers and open to the public 24/7 hosting many activities, installations and large scale events. Stichting NDSM Werf is responsible for the curation and implementation of many public art installations in the district. Many of the cultural grants that are awarded ask for visitorship and attendance of the art pieces. Without tickets sales, how do you count vistorship when there are no ticket sales for art in public space? Tapp was tasked to deploy a safe solution to actively monitor the number of people visiting henk Schut’s art piece entitled “IN TUNE”

The Solution

On this cultural hotspot we deployed PublicEye, 2 cameras enabled with an algorytm to anonymously count how many people visit IN TUNE on the Y-slope of the NDSM-wharf. This also helps the way NDSM manages the area in a sustainable way so that the public can fully enjoy the NDSM-wharf. Using this system, Tapp can provide insights every 1 minute directly to Stichting NDSM Werf and visiting guests on a public dashboard.

The data that is generated becomes valuable insights for the Stichting NDSM Werf, facility manager(s), community members and visitors alike. The data can be easily used for annual reports, project reviews and future planning processes.

Privacy

With these sensors we are measuring how many people visit the Y-slope of the NDSM-wharf. The cameras act as an activity monitor to count the number of visitors in this specific area. The sensors do not record or save video to ensure that the counting process remains 100% anonymous.

By doing this, we can improve the services, the experiences, and environment of the NDSM-wharf.

The data that are collected via these sensors are completely open-source.

The insights are shared in realtime on our open data portal. Do you want to learn more about this project or do you want to access the data? Scan the QR code!

Data: https://www.mt-dashboard.nl/admin/goto/nV1zC-EIz